Our Story

I was a med student.
I still couldn't connect the dots.

So I built what didn't exist — for myself, for my closest friends, and eventually for you.

Sarah Lawrence, Founder of Maevi

Sarah Lawrence

Founder, Maevi · Former Medical Student

I was 43, deep in my medical studies, and I was losing my mind. Not figuratively. I genuinely thought something was wrong with me — neurologically, psychologically, I wasn't sure. My skin felt like it was on fire from the inside. Crawling. Zapping. Moving the second I tried to find it. I'd lie awake at 3am scratching at nothing while my partner slept beside me, growing more distant with every sleepless night we spent apart in the same bed.

I ordered an exterminator. I changed my detergent, my sheets, my soap. I spent hundreds on creams that did absolutely nothing because the itch wasn't on my skin — it was under it. And when I finally went to my own doctors, colleagues I respected, they ran the bloodwork and told me everything was normal. One of them suggested stress.

"I was studying the human body for a living and I still couldn't figure out what was happening to mine."

It took months — and a late-night Reddit rabbit hole — before I connected the dots. Perimenopause. The estrogen drop. Mast cells going haywire. Histamine flooding my system. Nobody had told me this was even a symptom. Not one doctor. Not one textbook chapter. We were just expected to scratch in silence and figure it out ourselves.

Antihistamines helped — I won't pretend they didn't. But I was taking Zyrtec twice a day, adding Pepcid, managing a stack of pills just to feel sixty percent normal. And when I tried to stop, the rebound was horrific. I didn't want to be dependent on a daily pill forever. I wanted a real solution. Something that went after the root — the hormonal cascade, the gut histamine, the blown-out skin barrier — all at once.

So I built it. It took many iterations. I researched every ingredient, tested every formulation, threw out everything that didn't work. When I finally had something I believed in, I tested it on myself first. Then on five close friends who'd been suffering the same way and were desperate enough to try anything. Every single one of them felt it. Some within days. All of them within weeks.

That was two years ago. I've been taking Soothe+ every day since. I sleep through the night. My partner has never once asked me to stop scratching. And the women I first gave it to still take it — not because they have to, but because they've felt what happens when they don't.

Soothe+ is what I wish someone had handed me at 3am when I was convinced I was losing my mind. It's built from the inside out, by someone who's been exactly where you are.

2 yrs

Sarah has taken Soothe+ daily since formulation

11

Ingredients across three targeted layers

60 days

To try it completely risk-free

Every woman who finds Soothe+ deserved to find it years earlier.
That's what we're here to change.

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